Artificial intelligence is no longer a future concept; it’s transforming how businesses operate right now. Join the Business High Point Chamber of Commerce for a special Innovation Series session designed exclusively for our members. In this interactive, small-group workshop, you’ll discover how AI tools can support and streamline your operations, enhance decision-making, and potentially give your business a competitive edge—no technical background required. Limited to just 20 participants, this is your opportunity to reflect on implications and readiness, ask questions, see live demonstrations.

Learning Objectives

1. Discuss the latest developments in AI and implications for businesses
2. Identify some of the most relevant and accessible AI tools for their specific industry and business size (Free and Paid)
3. Understand how AI can enhance productivity, customer engagement, and operational efficiency in practical, everyday ways.
4. Recognize common challenges and ethical considerations when adopting AI in the workplace.
5. Connect with fellow chamber members exploring similar AI-driven opportunities.

 

Your Facilitators

 
Marcelo Guimaraes
Business Strategy, AI & Digital Marketing Consultant – WSI
Marcelo is a Business Strategy, AI, and Digital Marketing Consultant at WSI with over 25 years of experience in marketing and strategy. He previously served as an executive in leading CPG company, holding executive positions across four continents. Marcelo holds an MBA from Alliance Manchester Business School (UK), completed specialized training in Artificial Intelligence for Business Strategy at MIT Sloan School of Management, and is a graduate of WSI’s global Strategy and AI certification programs. Trilingual in Portuguese, English, and Spanish, he brings unique global insights to help businesses harness Strategy for growth.
 
Marcia Soutto Mayor
Business Strategy, AI & Digital Marketing Consultant – WSI
Marcia is a Business Strategy, AI, and Digital Marketing Consultant at WSI and a strategic Senior Marketing Executive with 15 years of experience in global organizations, managing brands and marketing programs at local, regional, and global levels. Her career spans executive roles at consumer goods companies, along with nonprofit leadership across US, Latin America and Asia. She holds an MBA from Pontifícia Universidade Católica do Rio de Janeiro and is a graduate of WSI’s global Strategy and AI certification programs. Fluent in three languages, Marcia combines deep brand expertise with a passion for AI-driven business transformation.
 

Sign up today, Space is limited!