Cover the City Project is Moving!
WE’RE MOVING! But don’t worry… you won’t have to look very far for us. We’re literally moving across the street! NEW ADDRESS. SAME MISSION. Please update your records with our new mailing and delivery address: Cover the City Project504 N. Main StreetHigh Point, NC 27260 Beginning October 1, 2026, please direct all donations, deliveries, correspondence, and other items for Cover the City Project to our new address. While we may only be moving across the street, this move marks a pretty big new
How High Point Businesses Can Win the Talent Competition in 2026
Recruitment marketing is the practice of applying marketing strategy to hiring — building your reputation as an employer before candidates ever see a job posting. In a competitive labor market, the businesses that treat recruitment like a campaign consistently fill roles faster and with better candidates than those that simply post and wait. For High Point employers, from furniture design firms and manufacturers to professional services firms and startups, the stakes are clear: your next great hire is
What High Point Employers Need in Every New Hire Onboarding Packet
A well-built onboarding packet tells new hires what to do on day one, what the job actually requires, and where to find help after that. According to Gallup, only 12% of employees strongly agree their organization does a great job onboarding them — and SHRM estimates that replacing a departed employee costs six to nine months of that person's salary. For business owners in High Point — home to the world's largest furniture market and a thriving base of manufacturers, designers, and retail entrepreneurs —
Give Your Brochures a Second Act: Converting Print Into Shareable Digital Assets
In the past, brochures, flyers, and postcards were the backbone of local marketing. Today, they’re often gathering dust in drawers while your customers live online. But those same materials can be repurposed into powerful digital assets that extend your brand’s reach, build trust, and attract new customers. Here’s how to make your print collateral work twice as hard in the digital world.Key Takeaways Reuse your best print copy and visuals as the foundation for new digital campaigns. Use OCR tools to
Digital Protection Tactics for Your Company’s Intellectual Property
Launching or growing a business online means your ideas and assets are exposed in new ways. Whether you’re a startup founder, a consultant, or running a small local company, protecting your intellectual property (IP) is not optional—it’s survival. Competitors, cybercriminals, and even unintentional leaks can undermine years of effort if you don’t safeguard your IP. Why Intellectual Property Protection Matters Your business’s IP includes everything from your logo and product designs to your customer
If You Still Think 'Local' Means ZIP Code, You're Already Losing
By now, you’ve probably realized that local customers in 2025 are operating on their own frequency. They don’t think of themselves as “local.” They think of themselves as informed, empowered, and absolutely done with friction. They're toggling between neighborhood loyalties and global expectations, swiping left on slow service, and asking—without ever saying it out loud—“Do you really get me?” If your business can’t answer with more than a slogan, they’ll find one that can. You Speak Their Street, Not
Balancing Patient-Centered Care with Legal Responsibilities in Healthcare
In the dynamic field of healthcare, the dual objectives of personalized patient care and strict legal compliance often seem at odds. Healthcare providers must deliver tailored services while meticulously adhering to regulations to avoid legal pitfalls. This article delves into effective strategies for achieving this delicate balance, emphasizing the importance of clear contractual agreements, the integration of legal expertise, and the role of technology in enhancing compliance. By fostering a culture of
Master the Legal Secrets Every Home-Based Entrepreneur Needs
In today’s fast-paced world, the allure of transforming a home into a thriving business hub is stronger than ever. However, the journey from a fledgling idea to a successful home-based enterprise is paved with legal intricacies. Imagine the freedom and flexibility of running your business from the comfort of your own home, only to find it fraught with hurdles if local laws are overlooked. This guide is your roadmap, unveiling the legal steps crucial to avoid stumbling blocks that could hinder your
